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FIT Fitbit, Inc. daily Stock Chart
FIT [NYSE]
Fitbit, Inc.
Index- P/E- EPS (ttm)-0.86 Insider Own0.50% Shs Outstand265.66M Perf Week3.59%
Market Cap1.74B Forward P/E- EPS next Y-0.58 Insider Trans-63.58% Shs Float236.38M Perf Month8.33%
Income-221.00M PEG- EPS next Q-0.22 Inst Own95.60% Short Float29.62% Perf Quarter-0.90%
Sales1.35B P/S1.29 EPS this Y-63.90% Inst Trans4.43% Short Ratio11.83 Perf Half Y1.07%
Book/sh1.96 P/B3.38 EPS next Y18.30% ROA-17.10% Target Price7.35 Perf Year48.65%
Cash/sh1.63 P/C4.08 EPS next 5Y22.50% ROE-39.80% 52W Range2.81 - 7.26 Perf YTD0.91%
Dividend- P/FCF- EPS past 5Y-53.90% ROI-68.00% 52W High-8.68% Beta0.98
Dividend %- Quick Ratio1.50 Sales past 5Y14.00% Gross Margin29.10% 52W Low135.94% ATR0.19
Employees1714 Current Ratio1.70 Sales Q/Q-30.80% Oper. Margin-26.90% RSI (14)57.51 Volatility4.59% 2.64%
OptionableYes Debt/Eq0.00 EPS Q/Q123.30% Profit Margin-16.40% Rel Volume0.80 Prev Close6.81
ShortableYes LT Debt/Eq0.00 EarningsMay 06 AMC Payout- Avg Volume5.92M Price6.63
Recom3.00 SMA204.18% SMA502.96% SMA2006.24% Volume4,796,894 Change-2.64%
Feb-28-19Upgrade DA Davidson Neutral → Buy $5.50 → $7
Feb-22-19Downgrade Wedbush Outperform → Neutral $6.50
Oct-12-18Upgrade Wedbush Neutral → Outperform
Jun-20-18Resumed William Blair Mkt Perform
May-17-18Initiated Cascend Securities Hold
May-01-18Initiated DA Davidson Neutral
Apr-02-18Downgrade Morgan Stanley Equal-Weight → Underweight $5 → $4
Feb-27-18Reiterated Wedbush Neutral $6.50 → $6
Jan-31-18Upgrade Stifel Sell → Hold $6 → $5.50
Dec-15-17Downgrade Stifel Hold → Sell $6
Oct-20-17Reiterated Morgan Stanley Equal-Weight $6.50 → $7
Jul-31-17Reiterated Morgan Stanley Equal-Weight $7 → $6.50
Jun-23-17Reiterated Stifel Hold $7 → $6
Apr-25-17Initiated The Benchmark Company Buy $10
Jan-31-17Downgrade Citigroup Neutral → Sell $5
Jan-30-17Reiterated Mizuho Neutral $9 → $6.50
Dec-08-16Downgrade Deutsche Bank Buy → Hold $18 → $9
Nov-16-16Upgrade Pacific Crest Underweight → Sector Weight
Nov-04-16Downgrade Barclays Overweight → Equal Weight $24 → $10
Nov-03-16Downgrade Wedbush Outperform → Neutral $18 → $10
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Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Inspire, Fitbit Inspire HR, and Fitbit Ace 2 activity trackers; Fitbit Ionic and Fitbit Versa family of smartwatches, as well as Fitbit Flyer wireless headphones and the Fitbit Aria family of connected scales; and accessories, such as bands and frames for its devices. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Care, a connected health platform for health plans, employers, and health systems. In addition, the company provides Fitbit Premium, a paid subscription service that uses the data of users to deliver actionable guidance and coaching to help users achieve their health and fitness goals, as well as includes Fitbit Coach that offers exercise programs through personal trainer and yoga apps. It sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. Fitbit, Inc. has a collaboration with The Scripps Research Institute and Stanford Medicine to study the role of wearables to detect, track, and contain infectious diseases, such as COVID-19. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
PARK JAMESPRESIDENT, CEO, COBJun 15Option Exercise0.0067,544067,544Jun 16 05:10 PM
MISSAN ANDYEVP, General Counsel, Sect.Jun 15Option Exercise0.0029,2830160,678Jun 16 05:07 PM
KISLING RONALD WChief Financial OfficerJun 15Option Exercise0.0050,3750134,979Jun 16 05:06 PM
FRIEDMAN ERIC N.CTOJun 15Option Exercise0.0025,642097,175Jun 16 05:04 PM
Devine Jeffrey PEVP of OperationsJun 15Option Exercise0.0028,499059,694Jun 16 05:03 PM
ALBER LAURADirectorMay 23Option Exercise0.0031,0370107,670May 26 08:35 PM
Bromberg Matthew SDirectorMay 23Option Exercise0.0031,037071,782May 26 08:34 PM
Fluegel Bradley MDirectorMay 23Option Exercise0.0031,037072,699May 26 08:30 PM
MURRAY STEVEN JOSEPHDirectorMay 23Option Exercise0.0031,0370107,607May 26 08:29 PM
Flanagan Glenda JDirectorMay 23Option Exercise0.0031,0370125,918May 26 08:39 PM
PAISLEY CHRISTOPHER BDirectorMay 21Option Exercise0.0031,0370132,607May 26 08:37 PM
KISLING RONALD WChief Financial OfficerMay 15Option Exercise0.002,083085,325May 19 05:19 PM
PARK JAMESPRESIDENT, CEO, COBMay 13Sale6.53524,1833,423,5960May 14 07:14 PM
PARK JAMESPRESIDENT, CEO, COBMay 12Sale6.60628,4334,147,4060May 14 07:14 PM
PARK JAMESPRESIDENT, CEO, COBMay 12Sale6.6044,310292,3620May 14 07:14 PM
PARK JAMESPRESIDENT, CEO, COBMay 11Sale6.62447,3842,961,2350May 13 09:06 PM
PARK JAMESPRESIDENT, CEO, COBMay 11Sale6.62190,1891,259,75544,310May 13 09:06 PM
KISLING RONALD WChief Financial OfficerMay 01Option Exercise0.001,875083,891May 04 05:10 PM
MISSAN ANDYEVP, General Counsel, Sect.May 01Option Exercise0.001,8750132,044May 04 05:07 PM
KISLING RONALD WChief Financial OfficerApr 15Option Exercise0.001,727082,614Apr 16 05:10 PM
MISSAN ANDYEVP, General Counsel, Sect.Apr 15Option Exercise0.004,1880131,619Apr 16 05:04 PM
Devine Jeffrey PEVP of OperationsMar 16Sale6.17140,000864,31831,195Mar 17 09:51 PM
MISSAN ANDYEVP, General Counsel, Sect.Mar 16Sale6.006,81440,884127,431Mar 17 09:55 PM
KISLING RONALD WChief Financial OfficerMar 16Sale6.17200,0001,234,92080,887Mar 18 06:49 PM
KISLING RONALD WChief Financial OfficerMar 15Option Exercise0.0031,7980191,913Mar 18 06:49 PM
PARK JAMESPRESIDENT, CEO, COBMar 15Option Exercise0.0041,8030248,908Mar 17 09:56 PM
MISSAN ANDYEVP, General Counsel, Sect.Mar 15Option Exercise0.0039,0710147,710Mar 17 09:55 PM
FRIEDMAN ERIC N.CTOMar 15Option Exercise0.0012,353076,171Mar 17 09:53 PM
Devine Jeffrey PEVP of OperationsMar 15Option Exercise0.0032,3960181,932Mar 17 09:51 PM
MISSAN ANDYEVP, General Counsel, Sect.Feb 24Sale6.41115,140738,013108,639Feb 26 06:07 PM
KISLING RONALD WChief Financial OfficerFeb 15Option Exercise0.002,0840160,967Feb 19 04:14 PM
MISSAN ANDYEVP, General Counsel, Sect.Feb 01Option Exercise0.001,8750188,546Feb 04 05:42 PM
KISLING RONALD WChief Financial OfficerFeb 01Option Exercise0.001,8750159,650Feb 04 05:41 PM
MISSAN ANDYEVP, General Counsel, Sect.Jan 15Option Exercise0.009,1720190,422Jan 17 05:35 PM
KISLING RONALD WChief Financial OfficerJan 15Option Exercise0.001,7280158,482Jan 17 05:33 PM
FRIEDMAN ERIC N.CTODec 15Option Exercise0.0012,355068,092Dec 17 09:44 PM
Devine Jeffrey PEVP of OperationsDec 15Option Exercise0.0032,3970164,764Dec 17 09:41 PM
KISLING RONALD WChief Financial OfficerDec 15Option Exercise0.0031,7970172,521Dec 17 09:40 PM
PARK JAMESPRESIDENT, CEO, COBDec 15Option Exercise0.0041,8040227,834Dec 17 09:39 PM
MISSAN ANDYEVP, General Counsel, Sect.Dec 15Option Exercise0.0039,0700200,624Dec 17 09:38 PM
PARK JAMESPRESIDENT, CEO, COBDec 09Sale6.7175,775508,450186,030Dec 10 09:35 PM
PARK JAMESPRESIDENT, CEO, COBDec 06Sale6.75340,9872,301,526186,030Dec 10 09:35 PM
PARK JAMESPRESIDENT, CEO, COBDec 05Sale6.80340,9872,319,257186,030Dec 09 07:46 PM
KISLING RONALD WChief Financial OfficerNov 15Option Exercise0.002,0830141,618Nov 19 07:22 PM
KISLING RONALD WChief Financial OfficerOct 15Option Exercise0.001,7270140,133Oct 17 07:31 PM
MISSAN ANDYEVP, General Counsel, Sect.Oct 15Option Exercise0.009,1710163,489Oct 17 07:29 PM
Devine Jeffrey PEVP of OperationsSep 15Option Exercise0.0032,3940143,570Sep 17 08:42 PM
KISLING RONALD WChief Financial OfficerSep 15Option Exercise0.0031,7990149,405Sep 17 08:39 PM
MISSAN ANDYEVP, General Counsel, Sect.Sep 15Option Exercise0.0039,0710173,691Sep 17 08:38 PM
PARK JAMESPRESIDENT, CEO, COBSep 15Option Exercise0.0041,8050206,759Sep 17 08:35 PM
FRIEDMAN ERIC N.CTOSep 15Option Exercise0.0012,354060,010Sep 17 08:34 PM
KISLING RONALD WChief Financial OfficerAug 15Option Exercise0.002,0830118,327Aug 19 06:18 PM
MISSAN ANDYEVP, General Counsel, Sect.Jul 15Option Exercise0.009,1700139,169Jul 17 06:33 PM
KISLING RONALD WChief Financial OfficerJul 15Option Exercise0.001,7270116,842Jul 17 06:31 PM