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FIT Fitbit, Inc. daily Stock Chart
Fitbit, Inc.
Index- P/E- EPS (ttm)-1.31 Insider Own0.30% Shs Outstand239.00M Perf Week7.56%
Market Cap1.16B Forward P/E- EPS next Y-0.25 Insider Trans-74.04% Shs Float208.58M Perf Month-20.79%
Income-312.50M PEG- EPS next Q-0.01 Inst Own69.70% Short Float19.92% Perf Quarter-20.26%
Sales1.51B P/S0.77 EPS this Y-114.10% Inst Trans4.72% Short Ratio7.20 Perf Half Y-5.28%
Book/sh2.80 P/B1.73 EPS next Y26.50% ROA-25.00% Target Price6.39 Perf Year-23.78%
Cash/sh2.43 P/C1.99 EPS next 5Y1.00% ROE-46.20% 52W Range4.46 - 7.79 Perf YTD-15.24%
Dividend- P/FCF- EPS past 5Y- ROI-28.90% 52W High-38.77% Beta1.78
Dividend %- Quick Ratio1.60 Sales past 5Y84.10% Gross Margin43.50% 52W Low6.95% ATR0.27
Employees1750 Current Ratio1.90 Sales Q/Q-15.30% Oper. Margin-15.10% RSI (14)37.65 Volatility6.29% 4.94%
OptionableYes Debt/Eq0.00 EPS Q/Q-92.60% Profit Margin-23.70% Rel Volume0.58 Prev Close4.84
ShortableYes LT Debt/Eq0.00 EarningsOct 31 AMC Payout- Avg Volume5.77M Price4.77
Recom3.00 SMA20-7.25% SMA50-14.14% SMA200-15.14% Volume2,535,094 Change-1.45%
Oct-12-18Upgrade Wedbush Neutral → Outperform
Jun-20-18Resumed William Blair Mkt Perform
May-17-18Initiated Cascend Securities Hold
May-01-18Initiated DA Davidson Neutral
Apr-02-18Downgrade Morgan Stanley Equal-Weight → Underweight $5 → $4
Feb-27-18Reiterated Wedbush Neutral $6.50 → $6
Jan-31-18Upgrade Stifel Sell → Hold $6 → $5.50
Dec-15-17Downgrade Stifel Hold → Sell $6
Oct-20-17Reiterated Morgan Stanley Equal-Weight $6.50 → $7
Jul-31-17Reiterated Morgan Stanley Equal-Weight $7 → $6.50
Jun-23-17Reiterated Stifel Hold $7 → $6
Apr-25-17Initiated The Benchmark Company Buy $10
Jan-31-17Downgrade Citigroup Neutral → Sell $5
Jan-30-17Reiterated Mizuho Neutral $9 → $6.50
Dec-08-16Downgrade Deutsche Bank Buy → Hold $18 → $9
Nov-16-16Upgrade Pacific Crest Underweight → Sector Weight
Nov-04-16Downgrade Barclays Overweight → Equal Weight $24 → $10
Nov-03-16Downgrade Wedbush Outperform → Neutral $18 → $10
Nov-03-16Downgrade SunTrust Buy → Hold
Nov-03-16Downgrade Piper Jaffray Neutral → Underweight
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09:00AM  Fitbit Launches Fitbit Care, A Powerful New Enterprise Health Platform for Wellness and Prevention and Disease Management Business Wire
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09:00AM  Fitbit adds new coaching service to help you stay on track and get in shape CNBC
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Sep-12-18 08:26PM  Fitbit Stock Tanked and Apples to Blame -6.90%
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Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Coach that offers exercise programs through personal trainer and yoga apps. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
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MISSAN ANDYEVP, General Counsel, Sect.Oct 15Option Exercise0.009,1710178,410Oct 17 04:31 PM
MISSAN ANDYEVP, General Counsel, Sect.Oct 10Sale4.767,50035,719169,239Oct 11 05:31 PM
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MISSAN ANDYEVP, General Counsel, Sect.Sep 15Option Exercise0.0029,4710183,852Sep 18 05:36 PM
FRIEDMAN ERIC N.CTOSep 15Option Exercise0.008,228034,080Sep 18 05:34 PM
KISLING RONALD WChief Financial OfficerSep 15Option Exercise0.0020,366072,394Sep 18 05:35 PM
Devine Jeffrey PEVP of OperationsSep 15Option Exercise0.0021,979072,611Sep 18 05:33 PM
MISSAN ANDYEVP, General Counsel, Sect.Sep 10Sale5.947,50044,573154,381Sep 12 04:57 PM
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MISSAN ANDYEVP, General Counsel, Sect.Aug 01Sale5.865,00029,322164,381Aug 03 06:27 PM
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MISSAN ANDYEVP, General Counsel, Sect.Jul 15Option Exercise0.009,1710168,930Jul 17 08:33 PM
MISSAN ANDYEVP, General Counsel, Sect.Jul 02Sale6.485,00032,392159,759Jul 05 04:49 PM
ZERELLA WILLIAMCFOJun 16Option Exercise0.0015,833064,674Jun 19 06:45 PM
ZERELLA WILLIAMCFOJun 15Option Exercise0.0010,747052,558Jun 19 06:45 PM
PARK JAMESPRESIDENT, CEO, COBJun 15Option Exercise0.0033,0710110,259Jun 19 06:43 PM
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PAISLEY CHRISTOPHER BDirectorMay 25Option Exercise0.0030,890067,332May 29 04:59 PM
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Fluegel Bradley MDirectorMay 24Option Exercise0.007,42407,424May 29 04:57 PM
Bromberg Matthew SDirectorMay 24Option Exercise0.006,50706,507May 29 04:55 PM
MURRAY STEVEN JOSEPHDirectorMay 18Sale5.1835,050181,5592,000,000May 18 04:48 PM
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MURRAY STEVEN JOSEPHDirectorMay 07Sale4.97500,0002,485,0002,500,000May 09 04:48 PM
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MISSAN ANDYEVP, General Counsel, Sect.Apr 02Sale4.625,00023,081134,498Apr 04 06:36 PM
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MISSAN ANDYEVP, GC, & SECRETARYNov 01Sale6.295,00031,448104,475Nov 03 04:50 PM