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FIT Fitbit, Inc. daily Stock Chart
FIT [NYSE]
Fitbit, Inc.
Index- P/E- EPS (ttm)-0.77 Insider Own0.20% Shs Outstand252.73M Perf Week-7.24%
Market Cap1.36B Forward P/E- EPS next Y-0.08 Insider Trans-69.74% Shs Float215.92M Perf Month-10.03%
Income-185.80M PEG- EPS next Q-0.22 Inst Own66.60% Short Float13.88% Perf Quarter-11.95%
Sales1.51B P/S0.90 EPS this Y23.90% Inst Trans0.12% Short Ratio6.16 Perf Half Y5.91%
Book/sh2.94 P/B1.83 EPS next Y52.90% ROA-13.20% Target Price6.36 Perf Year1.89%
Cash/sh2.86 P/C1.88 EPS next 5Y10.50% ROE-25.90% 52W Range4.23 - 7.79 Perf YTD8.25%
Dividend- P/FCF22.55 EPS past 5Y-24.70% ROI-26.00% 52W High-30.94% Beta1.71
Dividend %- Quick Ratio1.60 Sales past 5Y41.00% Gross Margin39.90% 52W Low27.19% ATR0.16
Employees1694 Current Ratio1.80 Sales Q/Q0.10% Oper. Margin-12.50% RSI (14)27.44 Volatility3.67% 2.88%
OptionableYes Debt/Eq0.00 EPS Q/Q- Profit Margin-12.30% Rel Volume0.74 Prev Close5.38
ShortableYes LT Debt/Eq0.00 EarningsFeb 27 AMC Payout- Avg Volume4.86M Price5.38
Recom2.70 SMA20-7.49% SMA50-11.33% SMA200-6.23% Volume3,602,936 Change0.00%
Feb-28-19Upgrade DA Davidson Neutral → Buy $5.50 → $7
Feb-22-19Downgrade Wedbush Outperform → Neutral $6.50
Oct-12-18Upgrade Wedbush Neutral → Outperform
Jun-20-18Resumed William Blair Mkt Perform
May-17-18Initiated Cascend Securities Hold
May-01-18Initiated DA Davidson Neutral
Apr-02-18Downgrade Morgan Stanley Equal-Weight → Underweight $5 → $4
Feb-27-18Reiterated Wedbush Neutral $6.50 → $6
Jan-31-18Upgrade Stifel Sell → Hold $6 → $5.50
Dec-15-17Downgrade Stifel Hold → Sell $6
Oct-20-17Reiterated Morgan Stanley Equal-Weight $6.50 → $7
Jul-31-17Reiterated Morgan Stanley Equal-Weight $7 → $6.50
Jun-23-17Reiterated Stifel Hold $7 → $6
Apr-25-17Initiated The Benchmark Company Buy $10
Jan-31-17Downgrade Citigroup Neutral → Sell $5
Jan-30-17Reiterated Mizuho Neutral $9 → $6.50
Dec-08-16Downgrade Deutsche Bank Buy → Hold $18 → $9
Nov-16-16Upgrade Pacific Crest Underweight → Sector Weight
Nov-04-16Downgrade Barclays Overweight → Equal Weight $24 → $10
Nov-03-16Downgrade Wedbush Outperform → Neutral $18 → $10
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Apr-17-19 07:19AM  Why Yeti Holdings Stock Has Doubled in 2019 InvestorPlace
07:15AM  Fitbit and Garmin Both Are a Solid Play in 5G Stocks InvestorPlace
Apr-16-19 04:05PM  Fitbit Schedules Q119 Financial Results for May 1, 2019 Business Wire
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09:23AM  Fitbit Stock Just Isnt Worth Buying With Apple in Town InvestorPlace
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Apr-11-19 10:09AM  Snap Likely to Lose Users in 2019: Should Facebook Rejoice? Zacks
Apr-10-19 02:00PM  3 Top Small-Cap Stocks to Buy in April Motley Fool
Apr-09-19 03:06PM  Do Insiders Own Shares In Fitbit, Inc. (NYSE:FIT)? Simply Wall St.
02:38PM  3 Health-Related Headwinds to Consider Before Taking the Apple Stock Plunge InvestorPlace
Apr-08-19 09:39AM  Amazon's Alexa approved to share HIPAA-regulated health information American City Business Journals
Apr-06-19 08:16AM  The Drop in Fitbit Stock Is a Buying Opportunity Motley Fool
Apr-05-19 04:36PM  Snap stock gains after new features, but can they make money? MarketWatch
10:01AM  Fitbit (FIT), Snap Team Up to Bring Bitmojis to Smartwatch Zacks
Apr-04-19 02:30PM  Fitbit and Snap Launch First-Ever Bitmoji Clock Face Integration on Fitbit Smartwatches Business Wire
02:14PM  Serena Williams among latest investors in fitness equipment company Tonal MarketWatch
01:19PM  Devices Are Just One Component of Fitbit Stock InvestorPlace
07:57AM  Fitbit-like device for horses aims to save equine lives Reuters Videos
07:46AM  Doubling Down on Misguided Marketing Isnt Helping Weight Watchers Stock InvestorPlace
Apr-03-19 03:06PM  5 Low-Priced Tech Stocks With Great Potential InvestorPlace
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Mar-31-19 07:20PM  Your Smartwatch Could Now Cost More Than Your Smartphone Motley Fool
Mar-28-19 10:56AM  Apple Brings Watch With ECG App & AFiB Feature to Europe Zacks
Mar-26-19 04:02PM  Garmin to Gain Traction Among Golfers with Approach S40 Watch Zacks
11:40AM  IPOs: Do They Live Up To The Hype? Benzinga
Mar-25-19 05:10PM  3 Stocks With Mountains of Cash Motley Fool
08:39AM  Are Options Traders Betting on a Big Move in Fitbit (FIT) Stock? Zacks
Mar-20-19 12:05PM  3 "Internet of Things" Stocks to Buy Right Now Zacks
Mar-19-19 11:15AM  Apple (AAPL) Watch Can Detect Irregular Heartbeat Per Study Zacks
10:49AM  Garmin's Arm Unveils New Smartwatches, Expands Portfolio Zacks
Mar-18-19 09:30PM  IDC: Wearables Volumes to Approach 200 Million This Year Motley Fool
08:00AM  Playing IoT Massive Growth Forecast ACCESSWIRE
Mar-17-19 04:10PM  Forget Fitbit: Huami Is a Better Wearables Stock Motley Fool
Mar-16-19 02:53PM  Fitbit's new trackers are cheap and work well, but they're super basic CNBC
Mar-15-19 02:39PM  15 New Products Apple Might Release in 2019 Kiplinger
Mar-14-19 07:50AM  Fitbit replaces auditor PricewaterhouseCoopers with Grant Thornton Reuters
Mar-13-19 04:33PM  Google Reportedly Pulling Back on Laptop and Tablet Hardware Motley Fool
03:36PM  Fitbit Versa Lite review: A smartwatch for the budget-conscious Yahoo Finance
11:30AM  Market Shrugs as Fitbit Puts a Lot on the Line With Its New Products TheStreet.com
10:45AM  Fitbit unveils 4 new wearables ahead of premium health service debut Yahoo Finance Video
08:00AM  Taking it to the Cloud with Fitness and Health GlobeNewswire
Mar-12-19 09:00AM  Fitbit Versa Lite review: A pretty good value if exercise is the goal MarketWatch
Mar-11-19 09:52AM  Why Fitbit Stock Isnt Interesting Anywhere Above $5 InvestorPlace
07:37AM  Fitbit (FIT) Partners With Solera Health to Reduce Diabetes Zacks
Mar-10-19 02:46PM  Fitbit launches cheaper Versa smartwatch, tracker for kids as young as 6 to broaden appeal MarketWatch
01:00PM  Reasons to Buy Fitbit Stock If It Dips InvestorPlace
Mar-09-19 03:31PM  Tech Stocks This Week: Fitbit's New Devices and Facebook's Vision for Messaging Motley Fool
Mar-08-19 11:01AM  Will New Products Help Spur Fitbit (FIT) Stock Growth? SmarterAnalyst
08:52AM  Fitbit Unveils Low-Cost Fitness Wearables to Curb Competition Zacks
07:03AM  Edited Transcript of FIT earnings conference call or presentation 27-Feb-19 10:00pm GMT Thomson Reuters StreetEvents
Mar-07-19 03:26PM  Fitbit's New Versa Lite Looks Promising Motley Fool
10:49AM  Fitbit Releases 4 New Low-Cost Devices, Including Versa Lite InvestorPlace
07:45AM  Fitbit Wants to Crush Apple on Price Motley Fool
Mar-06-19 07:21PM  [$$] It Is Prime Time for Smartwatches The Wall Street Journal
05:43PM  Fitbit unveils 4 new wearables ahead of premium health service debut Yahoo Finance Video
03:31PM  Fitbit Aims to Grow Its User Base With Cheaper Devices Motley Fool
03:14PM  Fitbit Stock Is Rising as It Announces Its Cheapest Smartwatch Yet Barrons.com
02:51PM  Tesla and 3 Other Tech Stocks to Sell InvestorPlace
01:41PM  Fitbit Shares Step Up After the Unveiling of 4 New Products TheStreet.com
01:08PM  [$$] It Is Prime Time for Smartwatches The Wall Street Journal
12:32PM  Stocks making the biggest moves midday: Fitbit, General Electric, Thor Industries & more CNBC
11:58AM  Stock Market News: Fitbit Fights Back; GE Keeps Falling Motley Fool
09:49AM  Fitbit launches lower-cost fitness devices to combat Samsung, Apple Reuters
09:07AM  Fitbit Launches Four New Wearables, Making Health and Fitness Accessible and Affordable to More Consumers Worldwide Business Wire
09:01AM  Fitbit launches lower-cost fitness devices to combat Samsung, Apple Reuters
09:00AM  Fitbit releases cheaper activity trackers, smartwatch to 'capture unclaimed wrists' CNBC
09:00AM  Fitbit and Solera Health Expand Partnership to Reduce Risk of Type 2 Diabetes Business Wire
Mar-05-19 04:25PM  IDC: Apple Shipped 16.2 Million Wearables in Q4 Motley Fool
Mar-04-19 10:45PM  Fitbit Turns a Corner to End 2018 Sort Of Motley Fool
Mar-02-19 10:10AM  Fitbit stock posts worst day since 2017 amid health-tech debate MarketWatch
09:56AM  Fitbit Stock Earnings Refute Bear Thesis on FIT InvestorPlace
08:19AM  Fitbit, Inc. (NYSE:FIT): What Does The Future Look Like? Simply Wall St.
Mar-01-19 02:36PM  Fitbit Added 2.2 Million Active Users Last Year Motley Fool
11:57AM  Buying Fitbit Stock Might Be Just the Risk Youve Been Meaning to Take InvestorPlace
10:47AM  Should You Buy Fitbit Stock on the Dip? InvestorPlace
10:30AM  Fitbit Stock Is Looking For Love TheStreet.com
06:44AM  Fitbit found profit in holiday season, but stock plunges as outlook clouds earnings MarketWatch
05:35AM  Fitbit (FIT) Surpasses Earnings and Revenue Estimates in Q4 Zacks
Feb-28-19 08:30PM  Why Investors Shouldn't Panic About Apple's Smartwatch Share Loss Motley Fool -13.83%
08:00PM  Can Fitbit Recover From Its Post-Earnings Fumble? Motley Fool
05:00PM  Fitbit Returns to Growth Motley Fool
04:10PM  Dow Ends Lower as Stocks Slide on Slowing Growth TheStreet.com
02:59PM  This Just In: Fitbit Stock Upgraded After Earnings Motley Fool
02:38PM  A big day for Bud, Martha Stewart's new pot partnership, and Fitbit in rough shape... all in Rapid Fire CNBC Videos
02:18PM  InBev pops, Martha Stewart partners with pot company and more in Rapid Fire CNBC Videos
01:39PM  2 Analysts Mixed After Fitbit's Q4 Earnings Benzinga
12:49PM  Apple Watch Remains No. 1, But Its Dwindling Position Puts AAPL in Peril InvestorPlace
12:08PM  Why Fitbit Stock Sank Today Motley Fool
11:41AM  Stock Market News: J.C. Penney Perks Up, Fitbit Needs a Cheat Day Motley Fool
11:09AM  Fitbit Falls to Key Support After Weak Guidance Investopedia
09:10AM  [$$] Stocks to Watch: Square, J.C. Penney, L Brands, HP, Box, Fitbit, Monster Beverage The Wall Street Journal
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06:07AM  Fitbit Slumps After First-Quarter Guidance Is Weak TheStreet.com
Feb-27-19 09:00PM  Fitbit Inc (FIT) Q4 2018 Earnings Conference Call Transcript Motley Fool
05:52PM  Fitbit sees current-quarter revenue below estimates, shares fall 11 percent Reuters
05:40PM  Stocks making the biggest moves after hours: L Brands, Square, HP and more CNBC
Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Ace, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic and Fitbit Versa smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; Fitbit Coach that offers exercise programs through personal trainer and yoga apps; and Fitbit Care, a connected health platform for health plans, employers, and health systems. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributor; and Fitbit.com, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
MISSAN ANDYEVP, General Counsel, Sect.Apr 15Option Exercise0.009,1710112,588Apr 17 04:52 PM
KISLING RONALD WChief Financial OfficerApr 15Option Exercise0.001,727093,551Apr 17 04:53 PM
MISSAN ANDYEVP, General Counsel, Sect.Apr 10Sale5.857,50043,874103,417Apr 12 04:47 PM
PARK JAMESPRESIDENT, CEO, COBMar 15Option Exercise0.0033,0700160,276Mar 19 06:46 PM
MISSAN ANDYEVP, General Counsel, Sect.Mar 15Option Exercise0.0029,4690113,609Mar 19 06:45 PM
KISLING RONALD WChief Financial OfficerMar 15Option Exercise0.0020,364098,869Mar 19 06:44 PM
FRIEDMAN ERIC N.CTOMar 15Option Exercise0.008,229042,422Mar 19 06:43 PM
Devine Jeffrey PEVP of OperationsMar 15Option Exercise0.0021,979097,585Mar 19 06:42 PM
MISSAN ANDYEVP, General Counsel, Sect.Mar 11Sale5.847,50043,83784,140Mar 13 05:42 PM
KISLING RONALD WChief Financial OfficerFeb 15Option Exercise0.002,083079,357Feb 20 06:17 PM
MISSAN ANDYEVP, General Counsel, Sect.Feb 11Sale6.6215,00099,27384,140Feb 12 05:05 PM
KISLING RONALD WChief Financial OfficerJan 15Option Exercise0.001,728077,982Jan 17 08:48 PM
MISSAN ANDYEVP, General Counsel, Sect.Jan 15Option Exercise0.009,172087,891Jan 17 08:46 PM
MISSAN ANDYEVP, General Counsel, Sect.Jan 10Sale5.667,50042,47178,719Jan 14 06:24 PM
MISSAN ANDYEVP, General Counsel, Sect.Dec 18Sale5.00110,000550,00078,719Dec 18 07:28 PM
MISSAN ANDYEVP, General Counsel, Sect.Dec 15Option Exercise0.0029,4720203,333Dec 18 07:28 PM
PARK JAMESPRESIDENT, CEO, COBDec 15Option Exercise0.0033,0720143,605Dec 18 07:08 PM
KISLING RONALD WChief Financial OfficerDec 15Option Exercise0.0012,864080,704Dec 18 07:05 PM
FRIEDMAN ERIC N.CTODec 15Option Exercise0.008,230038,275Dec 18 07:04 PM
Devine Jeffrey PEVP of OperationsDec 15Option Exercise0.0021,979086,505Dec 18 07:03 PM
MISSAN ANDYEVP, General Counsel, Sect.Dec 10Sale4.897,50036,682173,861Dec 12 04:17 PM
MISSAN ANDYEVP, General Counsel, Sect.Nov 16Sale5.612,53414,217173,861Nov 19 07:41 PM
KISLING RONALD WChief Financial OfficerNov 15Option Exercise0.002,083068,561Nov 16 05:04 PM
MISSAN ANDYEVP, General Counsel, Sect.Nov 12Sale5.777,50043,244173,861Nov 13 04:38 PM
MURRAY STEVEN JOSEPHDirectorNov 06Sale6.191,000,0006,190,0000Nov 08 04:59 PM
KISLING RONALD WChief Financial OfficerOct 15Option Exercise0.001,727067,076Oct 17 04:33 PM
MISSAN ANDYEVP, General Counsel, Sect.Oct 15Option Exercise0.009,1710178,410Oct 17 04:31 PM
MISSAN ANDYEVP, General Counsel, Sect.Oct 10Sale4.767,50035,719169,239Oct 11 05:31 PM
PARK JAMESPRESIDENT, CEO, COBSep 15Option Exercise0.0033,0700126,930Sep 18 05:37 PM
MISSAN ANDYEVP, General Counsel, Sect.Sep 15Option Exercise0.0029,4710183,852Sep 18 05:36 PM
FRIEDMAN ERIC N.CTOSep 15Option Exercise0.008,228034,080Sep 18 05:34 PM
KISLING RONALD WChief Financial OfficerSep 15Option Exercise0.0020,366072,394Sep 18 05:35 PM
Devine Jeffrey PEVP of OperationsSep 15Option Exercise0.0021,979072,611Sep 18 05:33 PM
MISSAN ANDYEVP, General Counsel, Sect.Sep 10Sale5.947,50044,573154,381Sep 12 04:57 PM
MURRAY STEVEN JOSEPHDirectorAug 27Sale6.221,000,0006,220,0001,000,000Aug 29 04:43 PM
MISSAN ANDYEVP, General Counsel, Sect.Aug 16Sale5.4310,00054,256154,381Aug 20 06:35 PM
KISLING RONALD WChief Financial OfficerAug 15Option Exercise0.002,084052,749Aug 17 04:23 PM
MISSAN ANDYEVP, General Counsel, Sect.Aug 01Sale5.865,00029,322164,381Aug 03 06:27 PM
KISLING RONALD WChief Financial OfficerJul 15Option Exercise0.001,727051,263Jul 17 08:35 PM
MISSAN ANDYEVP, General Counsel, Sect.Jul 15Option Exercise0.009,1710168,930Jul 17 08:33 PM
MISSAN ANDYEVP, General Counsel, Sect.Jul 02Sale6.485,00032,392159,759Jul 05 04:49 PM
ZERELLA WILLIAMCFOJun 16Option Exercise0.0015,833064,674Jun 19 06:45 PM
ZERELLA WILLIAMCFOJun 15Option Exercise0.0010,747052,558Jun 19 06:45 PM
PARK JAMESPRESIDENT, CEO, COBJun 15Option Exercise0.0033,0710110,259Jun 19 06:43 PM
MISSAN ANDYEVP, General Counsel, Sect.Jun 15Option Exercise0.0029,4700169,965Jun 19 06:42 PM
KISLING RONALD WChief Financial OfficerJun 15Option Exercise0.003,864050,873Jun 19 06:41 PM
FRIEDMAN ERIC N.CTOJun 15Option Exercise0.008,230028,699Jun 19 06:35 PM
Devine Jeffrey PEVP of OperationsJun 15Option Exercise0.0021,980058,234Jun 19 06:34 PM
MISSAN ANDYEVP, General Counsel, Sect.Jun 01Sale5.505,00027,499140,495Jun 05 05:09 PM
ALBER LAURADirectorMay 25Option Exercise0.0030,890042,395May 29 04:53 PM
MURRAY STEVEN JOSEPHDirectorMay 25Option Exercise0.0030,890042,332May 29 06:38 PM
Flanagan Glenda JDirectorMay 25Option Exercise0.0030,890060,643May 29 06:24 PM
PAISLEY CHRISTOPHER BDirectorMay 25Option Exercise0.0030,890067,332May 29 04:59 PM
Fluegel Bradley MDirectorMay 24Option Exercise0.007,42407,424May 29 04:57 PM
Bromberg Matthew SDirectorMay 24Option Exercise0.006,50706,507May 29 04:55 PM
MURRAY STEVEN JOSEPHDirectorMay 18Sale5.1835,050181,5592,000,000May 18 04:48 PM
MURRAY STEVEN JOSEPHDirectorMay 17Sale5.21204,3781,064,8092,035,050May 18 04:48 PM
MURRAY STEVEN JOSEPHDirectorMay 16Sale5.20260,5721,354,9742,239,428May 18 04:48 PM
MURRAY STEVEN JOSEPHDirectorMay 07Sale4.97500,0002,485,0002,500,000May 09 04:48 PM
MISSAN ANDYEVP, General Counsel, Sect.May 01Sale5.435,00027,162140,495May 03 05:32 PM