Your browser is no longer supported. Please, upgrade your browser.
FIT Fitbit, Inc. daily Stock Chart
Fitbit, Inc.
Index- P/E- EPS (ttm)-0.72 Insider Own0.30% Shs Outstand261.86M Perf Week-1.24%
Market Cap1.67B Forward P/E- EPS next Y-0.30 Insider Trans-52.63% Shs Float226.32M Perf Month-3.93%
Income-184.50M PEG- EPS next Q-0.14 Inst Own90.60% Short Float35.19% Perf Quarter-6.19%
Sales1.50B P/S1.11 EPS this Y23.90% Inst Trans32.79% Short Ratio13.41 Perf Half Y123.16%
Book/sh2.28 P/B2.79 EPS next Y27.80% ROA-9.70% Target Price7.35 Perf Year-7.42%
Cash/sh1.92 P/C3.32 EPS next 5Y22.50% ROE-20.50% 52W Range2.81 - 7.26 Perf YTD-3.20%
Dividend- P/FCF- EPS past 5Y-24.70% ROI-26.00% 52W High-13.91% Beta1.70
Dividend %- Quick Ratio1.30 Sales past 5Y41.00% Gross Margin34.70% 52W Low122.42% ATR0.10
Employees1625 Current Ratio1.70 Sales Q/Q-11.80% Oper. Margin-10.70% RSI (14)29.47 Volatility1.73% 1.49%
OptionableYes Debt/Eq0.00 EPS Q/Q- Profit Margin-9.00% Rel Volume1.18 Prev Close6.36
ShortableYes LT Debt/Eq0.00 EarningsFeb 20 AMC Payout- Avg Volume5.94M Price6.25
Recom3.00 SMA20-3.91% SMA50-4.54% SMA20022.30% Volume5,331,478 Change-1.73%
Feb-28-19Upgrade DA Davidson Neutral → Buy $5.50 → $7
Feb-22-19Downgrade Wedbush Outperform → Neutral $6.50
Oct-12-18Upgrade Wedbush Neutral → Outperform
Jun-20-18Resumed William Blair Mkt Perform
May-17-18Initiated Cascend Securities Hold
May-01-18Initiated DA Davidson Neutral
Apr-02-18Downgrade Morgan Stanley Equal-Weight → Underweight $5 → $4
Feb-27-18Reiterated Wedbush Neutral $6.50 → $6
Jan-31-18Upgrade Stifel Sell → Hold $6 → $5.50
Dec-15-17Downgrade Stifel Hold → Sell $6
Oct-20-17Reiterated Morgan Stanley Equal-Weight $6.50 → $7
Jul-31-17Reiterated Morgan Stanley Equal-Weight $7 → $6.50
Jun-23-17Reiterated Stifel Hold $7 → $6
Apr-25-17Initiated The Benchmark Company Buy $10
Jan-31-17Downgrade Citigroup Neutral → Sell $5
Jan-30-17Reiterated Mizuho Neutral $9 → $6.50
Dec-08-16Downgrade Deutsche Bank Buy → Hold $18 → $9
Nov-16-16Upgrade Pacific Crest Underweight → Sector Weight
Nov-04-16Downgrade Barclays Overweight → Equal Weight $24 → $10
Nov-03-16Downgrade Wedbush Outperform → Neutral $18 → $10
Feb-25-20 12:10PM  Google-Fitbit Probe Isnt for Data Watchdogs, Vestager Says Bloomberg
Feb-24-20 11:28AM  Fitbit's Weak Results Amid Pending Acquisition Keeps Longbow On The Sidelines Benzinga
Feb-21-20 10:15AM  Fitbit (FIT) Q4 Loss Wider Than Estimated, Revenues Lag Zacks
02:42AM  Fitbit Shares Plummet On Q4 Earnings Miss Benzinga
Feb-20-20 06:15PM  Fitbit (FIT) Reports Q4 Loss, Lags Revenue Estimates Zacks
05:15PM  US Indexes Close Lower Thursday
05:04PM  Fibit Swings to Fourth-Quarter Loss, Misses on Revenue
04:22PM  Fitbit earnings show worst holiday sales performance since IPO amid Google acquisition MarketWatch
04:05PM  Fitbit Reports 2019 Fourth Quarter and Full Year Results Business Wire
12:23PM  Daily Crunch: Twitter threads are getting easier TechCrunch
12:12PM  EU privacy body warns of privacy risks in Google, Fitbit deal Reuters
09:57AM  EU privacy body warns of risks in Google, Fitbit deal Reuters Videos
08:15AM  Google gobbling Fitbit is a major privacy risk, warns EU data protection advisor TechCrunch
06:38AM  Google Must Cut Privacy Risks on Fitbit Deal: EU Data Regulators Bloomberg
06:37AM  EU privacy body warns of privacy risks in Google, Fitbit deal Reuters
Feb-14-20 03:52PM  Prem Watsa's Top 5 Buys of the 4th Quarter
Feb-13-20 03:29PM  Evidation Health CEO seeks new ways to measure up American City Business Journals
12:31PM  Analysts Estimate Fitbit (FIT) to Report a Decline in Earnings: What to Look Out for Zacks
Feb-10-20 04:05PM  Fitbit Schedules Fourth Quarter and Full Year 2019 Financial Results for February 20, 2020 Business Wire
12:09PM  Googles Fitbit Deal Tests Merger Cops Eyeing Data Giants Bloomberg
Feb-04-20 08:54AM  Alphabet Stock Is Dropping as Profits Top Estimates but Revenues Come In Light
Jan-27-20 09:32AM  Will Non-iPhone Segments Drive Apple's (AAPL) Q1 Earnings? Zacks
Jan-22-20 06:39PM  Buy Apple Stock Before Q1 Earnings on Services, AirPods & iPhone Growth? Zacks
09:11AM  Garmin to Gain Traction Among Golfers With Approach S62 Watch Zacks
Jan-21-20 08:16AM  Garmin (GRMN) Expands in Outdoor Segment With tactix Delta Zacks
Jan-20-20 06:54AM  Can we ever trust Google with our health data? Financial Times
Jan-19-20 04:54PM  Why I Like the Alphabet, Fitbit Deal
Jan-17-20 05:35AM  How your Fitbit can tell if you're getting sick Reuters Videos
Jan-13-20 04:56PM  David Rolfe Makes Interesting Case for Alphabet
06:00AM  What If Fitbit's Deal With Alphabet Doesn't Happen?
Jan-10-20 12:13PM  U.S. to probe Fitbit, Garmin, other wearable devices after Philips complains Reuters
10:51AM  Apple Faces Lawsuit for Alleged Violation of Masimo Patents Zacks
Jan-08-20 04:38PM  Fitness Device Upstart Takes On Apple, Peloton, Fitbit At CES 2020 Investor's Business Daily
Jan-07-20 02:45PM  Why Garmin (GRMN) is a Strong Tech Stock to Buy Zacks
Jan-03-20 03:30PM  Senators tackle antitrust concerns Yahoo Finance Video
01:05PM  7 Buyout Targets to Watch For 2020 InvestorPlace
Dec-31-19 02:04PM  Regulating Big Tech was mostly talk in 2019 expect the same in 2020 MarketWatch
08:59AM  Apple Faces Lawsuit for Heartbeat Monitoring Patent Violation Zacks
Dec-27-19 12:30PM  INVESTIGATION REMINDER: The Schall Law Firm Announces it is Investigating Claims Against Fitbit, Inc. and Encourages Investors with Losses in Excess of $100,000 to Contact the Firm Business Wire
09:24AM  Bay Area tech companies rolled the dice on these 17 $1B-plus deals this year American City Business Journals
Dec-26-19 04:49PM  Faruqi & Faruqi, LLP Announces Filing of a Class Action Lawsuit Against Fitbit, Inc. (FIT) PR Newswire
Dec-24-19 10:54AM  Tech giants still need to convince wary Americans to share health data Yahoo Finance
Dec-23-19 09:43PM  INVESTIGATION ALERT: The Schall Law Firm Announces it is Investigating Claims Against Fitbit, Inc. and Encourages Investors with Losses in Excess of $100,000 to Contact the Firm Business Wire
02:56PM  Did Hedge Funds Drop The Ball On Fitbit Inc (FIT) ? Insider Monkey
02:41PM  Investors With a Long-Term Horizon Should Consider Buying Alphabet Stock in 2020 InvestorPlace
Dec-19-19 11:48AM  WellCare Health, Fitbit Collaborate to Aid Diabetes Patients Zacks
09:44AM  Fitbit (FIT) Partners WellCare to Reduce Type 2 Diabetes Zacks
Dec-17-19 08:30AM  WellCare Joins Forces with Fitbit to Help Manage Diabetes in Georgia PR Newswire
Dec-16-19 06:00AM  The Triple-Net Actives Are Beating the Passives So Far
Dec-13-19 10:54AM  This Is Why Peloton Stock Remains a Buy InvestorPlace
08:20AM  Wearables Sales Surge, Bolstering Apple Stock InvestorPlace
Dec-10-19 03:44PM  U.S. Justice Department to review Google's deal for Fitbit: source Reuters
03:40PM  U.S. Justice Department to review Google's deal for Fitbit - source Reuters
12:58PM  DOJ probing Google, Fitbit deal over privacy concerns- NYP Yahoo Finance Video
12:05PM  Where Is Alphabet's Stock Headed?
08:46AM  IDC Data Shows Apple Dominates Wearables Market, Xiaomi Trails Zacks
Dec-09-19 11:04AM  Apple captured more than a third of wearables shipments in 3Q: IDC MarketWatch
Dec-06-19 11:31AM  Why Is Fitbit (FIT) Down 3% Since Last Earnings Report? Zacks
Dec-05-19 11:30AM  Mark Zuckerberg Isnt Always a Colorless Automaton Bloomberg
04:29AM  Google Facing New Front With U.K. Probe Into $2.6 Billion Deal Bloomberg
Dec-02-19 03:52PM  3 Large-Cap Tech Stocks to Buy for December Zacks
Nov-29-19 03:00PM  Cyber Monday vs Black Friday: ETFs & Stocks in Focus Zacks
Nov-27-19 11:20AM  Facebook competed against Google to acquire Fitbit: report Yahoo Finance Video
06:00AM  Making Sausage: How the Fitbit Deal Got Done
03:00AM  [video]Facebook's Unsuccessful Bid for Fitbit Highlights Struggles in Hardware
Nov-26-19 05:34PM  Peloton Stock Climbs Out of Slump: Can PTON Fix the Holes in Its Business? Zacks
02:53PM  Fitbit pops on SEC filing revealing a bidding war Yahoo Finance Video
02:28PM  Report: Facebook entered into bidding war with Google for Fitbit American City Business Journals
08:08AM  [video]Fitbit Up on Revelation of Counter-Bidder to Google, Report Says It Was Facebook
Nov-25-19 01:45PM  Why Alphabet Stock Can Keep Rolling Higher Now InvestorPlace
01:30PM  SHAREHOLDER INVESTIGATION ALERT: Halper Sadeh LLP Investigates Whether the Sale of these Companies is Fair to Shareholders - CARO, FIT, FOMX ACCESSWIRE
Nov-24-19 07:30AM  Al Gore Sold Nvidia Stock at the Wrong Time
Nov-22-19 08:00PM  Callon, Fitbit, Genco Shipping and Other 13D Filings
Nov-21-19 11:00PM  Google runs into data fears over $2.1bn Fitbit deal Financial Times
05:24PM  3 Dividend-Paying Tech Stocks to Buy Right Now on Growth Opportunities Zacks
10:43AM  Bank donates more than $400K to Dayton-area causes American City Business Journals
Nov-19-19 09:43AM  The Zacks Analyst Blog Highlights: Google, Fitbit, Apple, Facebook and Amazon Zacks
Nov-18-19 01:45PM  Google Makes Another Cloud Acquisition During Antitrust Probe Bloomberg
01:25PM  Will sale to Google cause consumers to ditch Fitbit? Yahoo Finance Video
01:25PM  Google + Fitbit + Antitrust Concerns Zacks
10:28AM  How Google's Fitbit Acquisition Is Already Posing Some Problems Benzinga
06:00AM  Google Finds Its Deal Whisperers at Old-School Bank Lazard Bloomberg
Nov-17-19 08:05PM  FirstFT: Todays top stories Financial Times
Nov-14-19 09:01AM  Apple stock falls after Maxim joins the bear camp MarketWatch
Nov-13-19 06:39PM  Key antitrust lawmaker frustrated with Google's Fitbit deal Reuters
02:11PM  Google-Fitbit Deal Should Be Blocked by U.S., Groups Say Bloomberg
09:00AM  Fitbit Enhances Smartwatch Experience with OS Update, Debuts Best Heart Rate Tracking Yet for Versa 2, and Delivers Expanded Premium Features Business Wire
Nov-12-19 05:04PM  Google-Ascension deal 'not a great reason' to reveal patient names: Expert Yahoo Finance
09:34AM  Google is gathering personal data on millions of patients Yahoo Finance Video
Nov-11-19 11:14AM  The Zacks Analyst Blog Highlights: Alphabet, Apple, Fitbit and Facebook Zacks
06:34AM  Fitbit (FIT) Q3 Loss In Line With Estimates, Revenues Beat Zacks
Nov-09-19 10:23AM  5 companies that Google should eye after buying Fitbit MarketWatch
Nov-08-19 05:34PM  Alphabet's Fitbit Acquisition Should Get Regulatory Approval Zacks
Nov-07-19 11:44AM  Why Is Garmins New Self-Landing Plane Tech Not a Bigger Deal?
10:53AM  After Google's Fitbit deal, EU says worrying when firms targeted for their data Reuters
Nov-06-19 09:49PM  Fitbit/Alphabet: step down Financial Times
06:25PM  Fitbit (FIT) Reports Q3 Loss, Tops Revenue Estimates Zacks
05:45PM  Sonos Could Be the Next Hardware Acquisition After Fitbit, Says Analyst
04:44PM  US Indexes Close Mostly Flat Wednesday
04:36PM  Fitbit Sales Beat Wall Street Expectations Ahead of Google Deal Bloomberg
Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Ace, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic and Fitbit Versa smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; Fitbit Coach that offers exercise programs through personal trainer and yoga apps; and Fitbit Care, a connected health platform for health plans, employers, and health systems. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributor; and, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
MISSAN ANDYEVP, General Counsel, Sect.Feb 24Sale6.41115,140738,013108,639Feb 26 06:07 PM
KISLING RONALD WChief Financial OfficerFeb 15Option Exercise0.002,0840160,967Feb 19 04:14 PM
KISLING RONALD WChief Financial OfficerFeb 01Option Exercise0.001,8750159,650Feb 04 05:41 PM
MISSAN ANDYEVP, General Counsel, Sect.Feb 01Option Exercise0.001,8750188,546Feb 04 05:42 PM
MISSAN ANDYEVP, General Counsel, Sect.Jan 15Option Exercise0.009,1720190,422Jan 17 05:35 PM
KISLING RONALD WChief Financial OfficerJan 15Option Exercise0.001,7280158,482Jan 17 05:33 PM
FRIEDMAN ERIC N.CTODec 15Option Exercise0.0012,355068,092Dec 17 09:44 PM
Devine Jeffrey PEVP of OperationsDec 15Option Exercise0.0032,3970164,764Dec 17 09:41 PM
KISLING RONALD WChief Financial OfficerDec 15Option Exercise0.0031,7970172,521Dec 17 09:40 PM
PARK JAMESPRESIDENT, CEO, COBDec 15Option Exercise0.0041,8040227,834Dec 17 09:39 PM
MISSAN ANDYEVP, General Counsel, Sect.Dec 15Option Exercise0.0039,0700200,624Dec 17 09:38 PM
PARK JAMESPRESIDENT, CEO, COBDec 09Sale6.7175,775508,450186,030Dec 10 09:35 PM
PARK JAMESPRESIDENT, CEO, COBDec 06Sale6.75340,9872,301,526186,030Dec 10 09:35 PM
PARK JAMESPRESIDENT, CEO, COBDec 05Sale6.80340,9872,319,257186,030Dec 09 07:46 PM
KISLING RONALD WChief Financial OfficerNov 15Option Exercise0.002,0830141,618Nov 19 07:22 PM
KISLING RONALD WChief Financial OfficerOct 15Option Exercise0.001,7270140,133Oct 17 07:31 PM
MISSAN ANDYEVP, General Counsel, Sect.Oct 15Option Exercise0.009,1710163,489Oct 17 07:29 PM
Devine Jeffrey PEVP of OperationsSep 15Option Exercise0.0032,3940143,570Sep 17 08:42 PM
KISLING RONALD WChief Financial OfficerSep 15Option Exercise0.0031,7990149,405Sep 17 08:39 PM
MISSAN ANDYEVP, General Counsel, Sect.Sep 15Option Exercise0.0039,0710173,691Sep 17 08:38 PM
PARK JAMESPRESIDENT, CEO, COBSep 15Option Exercise0.0041,8050206,759Sep 17 08:35 PM
FRIEDMAN ERIC N.CTOSep 15Option Exercise0.0012,354060,010Sep 17 08:34 PM
KISLING RONALD WChief Financial OfficerAug 15Option Exercise0.002,0830118,327Aug 19 06:18 PM
MISSAN ANDYEVP, General Counsel, Sect.Jul 15Option Exercise0.009,1700139,169Jul 17 06:33 PM
KISLING RONALD WChief Financial OfficerJul 15Option Exercise0.001,7270116,842Jul 17 06:31 PM
KISLING RONALD WChief Financial OfficerJun 15Option Exercise0.0031,7980126,114Jun 18 08:38 PM
MISSAN ANDYEVP, General Counsel, Sect.Jun 10Sale4.495,00022,430109,414Jun 12 05:59 PM
PAISLEY CHRISTOPHER BDirectorMay 24Option Exercise0.0034,2380101,570May 28 09:00 PM
MURRAY STEVEN JOSEPHDirectorMay 24Option Exercise0.0034,238076,570May 28 08:59 PM
Fluegel Bradley MDirectorMay 24Option Exercise0.0034,238041,662May 28 08:57 PM
Flanagan Glenda JDirectorMay 24Option Exercise0.0034,238094,881May 28 08:56 PM
Bromberg Matthew SDirectorMay 24Option Exercise0.0034,238040,745May 28 08:55 PM
ALBER LAURADirectorMay 24Option Exercise0.0034,238076,633May 28 08:54 PM
MISSAN ANDYEVP, General Counsel, Sect.May 16Sale5.022,59413,018109,414May 17 05:08 PM
KISLING RONALD WChief Financial OfficerMay 15Option Exercise0.002,084095,037May 17 05:07 PM
MISSAN ANDYEVP, General Counsel, Sect.May 10Sale4.997,50037,407109,414May 14 04:43 PM
MISSAN ANDYEVP, General Counsel, Sect.Apr 15Option Exercise0.009,1710112,588Apr 17 04:52 PM
KISLING RONALD WChief Financial OfficerApr 15Option Exercise0.001,727093,551Apr 17 04:53 PM
MISSAN ANDYEVP, General Counsel, Sect.Apr 10Sale5.857,50043,874103,417Apr 12 04:47 PM
PARK JAMESPRESIDENT, CEO, COBMar 15Option Exercise0.0033,0700160,276Mar 19 06:46 PM
MISSAN ANDYEVP, General Counsel, Sect.Mar 15Option Exercise0.0029,4690113,609Mar 19 06:45 PM
KISLING RONALD WChief Financial OfficerMar 15Option Exercise0.0020,364098,869Mar 19 06:44 PM
FRIEDMAN ERIC N.CTOMar 15Option Exercise0.008,229042,422Mar 19 06:43 PM
Devine Jeffrey PEVP of OperationsMar 15Option Exercise0.0021,979097,585Mar 19 06:42 PM
MISSAN ANDYEVP, General Counsel, Sect.Mar 11Sale5.847,50043,83784,140Mar 13 05:42 PM