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KR The Kroger Co. monthly Stock Chart
The Kroger Co.
IndexS&P 500 P/E17.19 EPS (ttm)2.06 Insider Own0.50% Shs Outstand976.89M Perf Week-3.64%
Market Cap34.61B Forward P/E14.48 EPS next Y2.45 Insider Trans-6.03% Shs Float955.23M Perf Month-7.54%
Income2.02B PEG1.75 EPS next Q0.69 Inst Own81.00% Short Float2.95% Perf Quarter-11.41%
Sales109.83B P/S0.32 EPS this Y18.60% Inst Trans-0.49% Short Ratio3.15 Perf Half Y-5.36%
Book/sh7.06 P/B5.02 EPS next Y9.34% ROA6.40% Target Price43.14 Perf Year2.17%
Cash/sh0.28 P/C124.95 EPS next 5Y9.81% ROE32.90% 52W Range27.17 - 42.63 Perf YTD-15.06%
Dividend0.42 P/FCF31.49 EPS past 5Y18.90% ROI13.40% 52W High-17.33% Beta0.77
Dividend %1.19% Quick Ratio0.30 Sales past 5Y6.00% Gross Margin22.20% 52W Low29.73% ATR0.78
Employees431000 Current Ratio0.80 Sales Q/Q3.80% Oper. Margin3.30% RSI (14)37.33 Volatility1.98% 2.13%
OptionableYes Debt/Eq1.77 EPS Q/Q8.00% Profit Margin1.80% Rel Volume0.64 Prev Close35.43
ShortableYes LT Debt/Eq1.42 EarningsMar 03 BMO Payout19.50% Avg Volume8.94M Price35.24
Recom1.80 SMA20-4.47% SMA50-6.69% SMA200-7.03% Volume4,026,181 Change-0.54%
May-03-16Initiated Sun Trust Rbsn Humphrey Neutral $39
Mar-04-16Reiterated Pivotal Research Group Buy $46 → $44
Mar-04-16Downgrade Macquarie Neutral → Underperform
Feb-12-16Initiated Stifel Buy $45
Dec-18-15Initiated Wells Fargo Outperform
Dec-14-15Reiterated Argus Buy $43 → $45
Dec-07-15Upgrade Northcoast Neutral → Buy
Dec-04-15Reiterated Telsey Advisory Group Outperform $43 → $46
Dec-04-15Reiterated Deutsche Bank Buy $45 → $48
Oct-28-15Reiterated Telsey Advisory Group Outperform $41 → $43
Sep-14-15Reiterated Argus Buy $42 → $43
Sep-11-15Reiterated Pivotal Research Group Buy $43 → $46
Sep-03-15Reiterated Barclays Equal Weight $75 → $38
Jun-09-15Initiated Macquarie Neutral $65
Apr-28-15Initiated RBC Capital Mkts Sector Perform $77
Mar-19-15Reiterated Deutsche Bank Buy $80 → $90
Mar-09-15Reiterated Argus Buy $67 → $80
Mar-06-15Reiterated Telsey Advisory Group Outperform $80 → $82
Mar-06-15Reiterated Deutsche Bank Buy $75 → $80
Feb-02-15Reiterated Oppenheimer Outperform $70 → $80
May-03-16 08:50AM  Top Analyst Upgrades and Downgrades: CenturyLink, International Paper, Kroger, On Deck Capital, Phillips 66, United Tech and More at 24/7 Wall St.
07:15AM  Coverage initiated on Kroger by Sun Trust Rbsn Humphrey
May-02-16 03:30PM  Sprint and i-wireless merge Lifeline entities at American City Business Journals
10:49AM  Will Whole Foods (WFM) Q2 Earnings be a Disappointment? Zacks
10:22AM  Hain Celestial Q3 Earnings: Will HAIN Pull a Surprise? Zacks
Apr-29-16 12:07PM  Whole Foods Market Continues Its Slide in the Stock Market Market Realist
09:50AM  Aldi says it won't sell foods raised with major pesticides at American City Business Journals
Apr-28-16 11:30AM  Crafting Of Derby Winner's Garland Has Become A Derby Event Itself PR Newswire
09:22AM  Will Whole Foods Market Earnings Wilt? at Motley Fool
09:09AM  A Look at Whole Foods Margins ahead of Its Fiscal 2Q16 Results Market Realist
Apr-27-16 07:08PM  Key Factors behind the Slowdown in Whole Foods Sales Growth Market Realist
03:40PM  Kroger employees sue over pension plan at American City Business Journals
03:12PM  Apple Lost More in Value Today than these 7 Companies are Worth Zacks
11:05AM  Kroger competitor cutting pesticides from food at American City Business Journals
Apr-26-16 06:07PM  Comparing Supervalus Stock Market Performance to Its Peers Market Realist
05:55PM  Kroger expanding in Florida through new investment at American City Business Journals
Apr-25-16 01:06PM  A Look Back on Supervalus Sales Growth in Fiscal 3Q16 Market Realist
11:18AM  How Risky Is SUPERVALU Stock? at Motley Fool
09:23AM  Lucky's Market announces summer opening for Orlando store at American City Business Journals
Apr-22-16 10:30AM  Tens of thousands of people are calling for a Target boycott Business Insider
10:30AM  Kroger to Celebrate Earth Day in Stores with 'Sustainability Lives Here' PR Newswire
07:36AM  5 Toxic Stocks You Should Sell Now at TheStreet
Apr-20-16 07:30AM  Organics will continue to grow in importance for mainstream grocers like Publix, Kroger at American City Business Journals
Apr-19-16 04:59PM  For CVS And Walmart, Curbside Pickup May Be A Great Idea That Customers Don't Want at Forbes
Apr-18-16 02:51PM  Why Jim Cramer Favors Whole Foods Over Kroger at TheStreet
07:30AM  Publix beats Trader Joe's, Kroger to rank as America's second-favorite grocery store at
Apr-16-16 10:48AM  PWC vs. VTHR: Comparing Total Market ETFs at Investopedia
Apr-15-16 04:56PM  Vote: What Is the Best Supermarket In America? at Fortune
02:26PM  Whole Foods cheaper store locations raise fears of cannibalization at MarketWatch
09:07AM  Publix beats Trader Joe's, Kroger to rank as America's second-favorite grocery store at
08:01AM  Nurse Practitioners, Physician Assistants Win Prescribing Authority Milestone at Forbes
Apr-14-16 10:00AM  2 Reasons Why Whole Foods 365 Will Be a Hit at Motley Fool
08:31AM  Startup Flipp Raises $61 Million From General Atlantic To Help Retailer Circulars Go Digital at Forbes
Apr-13-16 04:42PM  Why Cramer Prefers Whole Foods to Kroger at TheStreet
04:22PM  CNBCs Cramer changes tune on Kroger at
04:20PM  Kroger stock ready to jump, analyst says at
01:21PM  Jim Cramer: I Prefer Whole Foods to Kroger at TheStreet
01:05PM  Costco Wholesale Corporation: Sluggish Sales Growth Continues at Motley Fool
Apr-12-16 08:45AM  Large trade sees end to slide in Kroger
Apr-08-16 02:55PM  New Whole Foods 365 Market to Open on May 25th
08:02AM  How Amazon Will Kill Your Local Grocer
Apr-06-16 04:58PM  ETFs with exposure to The Kroger Co. : April 6, 2016
02:21PM  Kroger Names President of Smith's PR Newswire
08:55AM  Dividend Preview: These 5 Big Retailers Want to Pay You More in 2016 at TheStreet
Apr-05-16 06:31PM  Walmart Is the Latest Retailer to Make a Cage-Free Egg Vow at Fortune
05:05PM  Kroger previews wine inventory for grocery shoppers at
10:36AM  The Kroger Co. :KR-US: Earnings Analysis: 2016 By the Numbers
Apr-04-16 07:40PM  A Lucky Strike for Kroger in Organic Produce at Investopedia
11:10AM  Kroger Invites Customers to Explore Spanish Cuisine PR Newswire
Apr-02-16 01:04PM  KROGER CO Financials
Apr-01-16 02:10PM  Kroger invests in specialty grocer as part of its push toward organic, local products at
01:30PM  Kroger partners with specialty grocery chain at
01:19PM  Watch out, Publix: Kroger backing organic grocer with Florida expansion plans at
12:57PM  Kroger launches new strategic partnership at
12:00PM  Kroger & Lucky's Market Announce Strategic Partnership PR Newswire
08:06AM  The Kroger Co. breached its 50 day moving average in a Bullish Manner : KR-US : April 1, 2016
Mar-31-16 02:20PM  Kroger expands online ordering to two major markets at
12:20PM  Kroger gets food-labeling lawsuit filed by busy plaintiff tossed out at
Mar-30-16 04:55PM  Kroger sought partners to buy Fresh Market, will continue shopping for acquisitions at
04:00PM  Kroger tried to team up to buy Fresh Market, filing shows at
02:01PM  [$$] Sunrise Strategic Partners Takes Minority Stake in Perky Jerky at The Wall Street Journal
01:45PM  Kroger targeted with petition after toxic chemical report at
09:26AM  3 Reasons SUPERVALU Inc. Stock Could Soar at Motley Fool
Mar-29-16 03:41PM  KROGER CO Files SEC form 10-K, Annual Report
02:22PM  Krogers canned products targeted in toxic chemical report at
12:00PM  Why Wal-Mart Needs Grocery Pick-Up to Work at Motley Fool
09:08AM  Jerky 2.0, coming to store shelves near you
Mar-28-16 11:07AM  A Kroger sign is going viral for its defense of unisex bathrooms
01:04AM  Did Smart & Final Stores Beat Its Peers on Annual Return in 2015?
Mar-23-16 10:05AM  As Institutional Investors Continue to Sell, 4 Safe Dividend Stocks to Buy and Hold at 24/7 Wall St.
07:00AM  Kroger names two new presidents at
Mar-22-16 02:40PM  EXCLUSIVE: Reds sponsorship sales rise, and heres what you get if the Reds steal 2 bases at
02:15PM  Roundy's Names Two New Presidents PR Newswire
09:10AM  Better Buy: Whole Foods Market, Inc. vs. Wal-Mart at Motley Fool
Mar-21-16 05:22PM  Smithfield and Harris Teeter Partner to Donate 25,000 Pounds of Protein to the Food Bank of Central & Eastern North Carolina as Part of Smithfields 2016 Nationwide Helping Hungry Homes Donation Tour GlobeNewswire
12:37PM  3 S&P 500 Stocks to Sell Short at the 50-Day EMA at Investopedia
Mar-18-16 04:38PM  Whats Shaping Consumer Spending Trends at Walmart Stores?
10:25AM  ETFs with exposure to The Kroger Co. : March 18, 2016
Mar-17-16 09:11PM  3 Signs a Company Is About to Be Acquired at Motley Fool
03:50PM  Cover story teaser: Kroger vs. Errrbody at
08:05AM  The Kroger Co. breached its 50 day moving average in a Bullish Manner : KR-US : March 17, 2016
Mar-16-16 02:30PM  Kroger execs tout organic growth and why deflation can be a good thing at
02:08PM  Kroger to Participate in the TAG Spring Consumer Conference PR Newswire
02:05PM  Fresh Market Rallies as Apollo Global Agrees to Take Over
11:27AM  The Kroger Co. :KR-US: Earnings Analysis: Q4, 2016 By the Numbers
10:06AM  Kroger Names Group Vice President of Retail Operations PR Newswire
12:04AM  Which Supermarkets Have the Best Same-Store Sales?
12:04AM  Which Supermarket Stocks Are on Markdown?
Mar-15-16 11:04PM  What Stopped a Further Fall in The Fresh Markets Stock Price?
11:04PM  Can We Expect Another Solid Performance by Sprouts in 2016?
10:04PM  What Does Sprouts Have in Store for 2016?
10:04PM  Did Sprouts Top Line Growth Convert to a Healthy Bottom Line?
09:04PM  How Sprouts Revenue Topped Consensus Estimates
02:55PM  Acquisition of The Fresh Market could spell trouble for Publix at
11:47AM  Moody's: Whole Foods' long-term plan will spur growth, broaden customer base at Moody's
09:13AM  Beaten-Down Kroger Still a Better Investment Than Its Rivals at TheStreet
09:01AM  The fancy grocery business model isn't working out
08:02AM  The C-Suite Speaks: A Strong February
Mar-14-16 06:53PM  Kroger Isnt Buying The Fresh Market After All But This Firm Is
05:44PM  3D Systems Corporation and The Fresh Market Inc Soar on Flat Day for Stocks at Motley Fool
The Kroger Co., together with its subsidiaries, operates as a retailer in the United States. It also manufactures and processes food for sale in its supermarkets. The company operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; multi-department stores provide general merchandise items, such as apparel, home fashion and furnishings, outdoor living, electronics, automotive products, toys, and fine jewelry; and price impact warehouse stores offer grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. The company's marketplace stores comprise full-service grocery, pharmacy, health and beauty departments, and perishable goods, as well as general merchandise, including apparel, home goods, and toys. It operates under the banner brands, such as Kroger, Ralphs, Fred Meyer, King Soopers, etc., as well as Simple Truth and Simple Truth Organic brands. As of January 30, 2016, the company operated 2,778 retail food stores, including 1,387 fuel centers; 784 convenience stores; and 323 fine jewelry stores and an online retail store, as well as franchised 78 convenience stores. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
SARGENT RONALDDirectorApr 08Option Exercise11.5510,000115,50074,240Apr 11 10:33 AM
SARGENT RONALDDirectorApr 08Sale38.093,000114,26171,240Apr 11 10:33 AM
VAN OFLEN MARY ELIZABETHVice President & ControllerApr 06Option Exercise9.9712,000119,64082,665Apr 07 03:27 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentApr 06Option Exercise14.1410,000141,350228,583Apr 07 03:27 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentApr 06Sale39.0010,000390,000218,583Apr 07 03:27 PM
VAN OFLEN MARY ELIZABETHVice President & ControllerApr 06Sale38.7512,000465,00070,665Apr 07 03:27 PM
SCHLOTMAN J MICHAELExecutive Vice PresidentMar 14Sale38.4817,230663,078358,282Mar 14 04:23 PM
PHILLIPS SUSAN MDirectorMar 07Option Exercise11.5510,000115,500112,840Mar 08 12:22 PM
PHILLIPS SUSAN MDirectorMar 07Sale37.013,117115,373109,723Mar 08 12:22 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentFeb 17Option Exercise14.141,54721,867213,597Feb 18 02:00 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentFeb 17Sale39.001,54760,333212,050Feb 18 02:00 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentFeb 16Option Exercise14.148,453119,483220,503Feb 17 03:57 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentFeb 16Sale39.008,453329,669212,050Feb 17 03:57 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentFeb 01Option Exercise14.1410,000141,350222,050Feb 02 03:00 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentFeb 01Sale39.0010,000390,000212,050Feb 02 03:00 PM
MARMER LYNNGroup Vice PresidentDec 28Sale42.4116,002678,70965,271Dec 29 11:45 AM
Massa Timothy AGroup Vice PresidentDec 22Sale41.895,030210,71261,436Dec 23 11:36 AM
SCHLOTMAN J MICHAELExecutive Vice PresidentDec 18Sale41.316,623273,615358,189Dec 21 01:53 PM
SHACKOULS BOBBY SDirectorDec 17Option Exercise11.7718,200214,29235,520Dec 18 02:52 PM
SHACKOULS BOBBY SDirectorDec 17Sale42.2218,200768,37325,120Dec 18 02:52 PM
PERRY M MARNETTESenior Vice PresidentDec 15Sale42.373,409144,422236,252Dec 16 01:43 PM
MARMER LYNNGroup Vice PresidentDec 15Sale42.104,698197,78681,273Dec 16 01:42 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentDec 14Sale41.8010,750449,366212,010Dec 16 01:41 PM
SHACKOULS BOBBY SDirectorDec 09Option Exercise10.382,60026,98827,720Dec 11 02:10 PM
SHACKOULS BOBBY SDirectorDec 09Sale41.072,600106,78225,120Dec 11 02:10 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentDec 08Option Exercise9.9736,000358,920261,851Dec 09 01:59 PM
DONNELLY MICHAEL JOSEPHExecutive Vice PresidentDec 08Sale41.0936,0001,479,384225,851Dec 09 01:59 PM
PERRY M MARNETTESenior Vice PresidentDec 08Sale41.085,245215,486242,752Dec 09 01:57 PM
SHACKOULS BOBBY SDirectorDec 07Option Exercise10.3810,400107,95252,770Dec 08 04:13 PM
SHACKOULS BOBBY SDirectorDec 07Sale41.3410,400429,98842,370Dec 08 04:13 PM
Dougherty Kevin MGroup Vice PresidentDec 04Option Exercise10.0830,000302,400184,344Dec 08 04:10 PM
PERRY M MARNETTESenior Vice PresidentDec 04Option Exercise14.1440,000565,400287,997Dec 08 04:12 PM
SCHLOTMAN J MICHAELExecutive Vice PresidentDec 04Sale39.7746,8571,863,503377,991Dec 08 04:41 PM
PERRY M MARNETTESenior Vice PresidentDec 04Sale40.1740,0001,606,800247,997Dec 08 04:12 PM
HJELM CHRISTOPHER TExecutive Vice PresidentDec 04Sale40.4812,400501,956234,004Dec 08 04:11 PM
Dougherty Kevin MGroup Vice PresidentDec 04Sale40.0230,0001,200,450154,344Dec 08 04:10 PM
BEYER ROBERT DDirectorOct 27Option Exercise9.7610,00097,620242,304Oct 28 03:41 PM
Ellis Michael LRetired President and COOAug 24Buy34.1350017,063331,770Aug 28 04:34 PM